Month: October 2017

Leeds Search Engine Optimisation Companies

Just over 3 months ago i was checking the traffic statistics of this website as it had been online for over six months. I was a little disappointed to find that the number of visits to the site had not really increased from the first couple of months when i initially set it up.

Pratt's Information Store - Leeds News and Business Reviews

I had seen a couple of traffic spikes, most notably in June, when i spent quite a lot of time promoting it on social media like Facebook and Twitter. I was really hoping to see over 500 unique visitors a month to the site, but on average i was seeing just 250-350 a month.

I decided to seek some professional assistance from an SEO Expert. Search Engine Optimisation is working at both the on page and off page ranking factors to make your website more prominent in online searches.

The first place i looked for an SEO company to help me out was……… on Google of course! I thought, surely if these companies can rank for “seo leeds”, then they should not have any trouble ranking my website. I searched for that term and was surprised with what i saw……..

Most of the companies on the first page of Google, were not actually Leeds Companies but companies with their head offices registered in London. You know my website is all about promoting local businesses and helping the economy of Leeds grow. Why would i want to pay money to a London company rather than an actual Leeds based business?

I searched other different terms such as “leeds seo experts” and found a few companies that were actually local businesses. One of these SEO agencies was called Brand That Name and after a nice long chat in the Victoria Quarter (at Harvey Nic’s cafe no less) with the company owner Chris Scott, i decided to use them.

Brand That Name

Over the next week they asked me what keywords i would like to rank for and how much traffic was i wanting my site to get each month. After i had given them the information, they came back to me with tailored package over a three month period, payable on a monthly basis.

The results are in……….

Traffic as you can see from the counter on the right hand side of this page, is up drastically over the last three months. In September alone we got over 1000 unique visitors to this site!

Brand That Name have done a great job in getting most of the keywords i wanted to target, to the first page of Google. I am particularly impressed by the fact that as of today 28 October 2017, we rank both 1st and 2nd for one of our main targeted search terms “local business reviews leeds”

Top Ranking positions in Google Pratt's Store

 

As you can guess, i would highly recommend Chris and Brand That Name to anyone wanting to rank a Leeds related website. They were highly professional, delivered great results and were great to chat with over the last few months. Their SEO package was cheaper than i originally expected after my initial consultation, as i had quite a limited budget and i was not wanting to commit to a long term contract.

You can get in touch with them by clicking here

How would Leeds Having a Premier League Team Help the Cities Economy?

2004 was a grim year for Leeds United and the city of Leeds in general……….

The relegation of our team to the Championship signalled the start of thirteen years of despair for our fans as we hit the bottom of League One for the first time in our history.

It was also the platform for shyster’s, crook’s and general lunatic’s to take charge of us for their own monetary gain, ego boost or both.

From a fans point of view it was gutting to get relegated but unfortunately it had wider reaching consequences to the City of Leeds as a whole. I am talking about it’s effect on the local economy.

Although there have been far to few studies done on the correlation between having a successful Premier League team and the local economy, it is obvious that the two go hand in hand.

This BBC article about Reading FC’s promotion from 2013 states:

“There’s no doubt Premier League football has put Reading on the map, not just in the UK but worldwide. It’s free advertising for us on a level which we wouldn’t be able to do otherwise and that helps companies here make global deals and bring inward investment.

“All sectors of the economy here benefit. We have large corporations like Microsoft and the deals they generate help feed smaller to medium-sized companies. The Premier League has to be part of the sales pitch for businesses in our area.”

I know from personal experience that Leeds United success, especially in European competitions, has put the city on the map. A few years ago, i was asked by a local on a small island just off the coast of Thailand, where i was from and i said Leeds, the first thing he said was; “Ahhh Leeds United, yes?”

An in depth study done by Cardiff University looking at Swansea’s promotion in 2011 found the following:

The Premier League football generated £58m to the local economy, which included an estimated 400 jobs. Its report suggested that while the majority of the economic value was created directly by the football club, most of the jobs created and safeguarded were from ‘non-footballing’ activity.

Fast forwarding now to 2017…………..

Andrea Radrizzani’s full takeover of Leeds United in May 2017 has brought a feel good factor back to the city of Leeds. Him buying back the clubs stadium and home, Elland road, along with investments in the team and ground have helped to create a buzz around the city.

Radrizzani is now working  with Leeds City Council to develop the land they own for a new training ground in the centre. Read more here Leeds City Council know that a successful Leeds United will bring more money into the local economy.

As both a fan and someone who is interested in the continued growth of our city, i hope 2017 goes down in history as the year Leeds United were promoted back to the Premier League after over a decade in the doldrums!